Information Architecture (IA) is a vital step in website design that helps to form the foundations for a fantastic user experience. IA focuses on how to present and structure your information: from navigation to how things are labelled, getting it right ensures your customers can quickly find what they need.
We incorporate IA into our web design process to ensure your site has optimised user experience to delight your customers.
These outline a high level overview of the requirements for the website, for both you and your users. By stripping down the end aims into simple statements we build these into more detail ensuring all key objectives are met.
Once we understand your users, we get to work creating their ‘journey’ through your website. This is based on scenarios of how they will interact with your website so that they are encouraged to follow mapped paths to align with your goals.
This gives an overview of the navigation structure of your website and we make sure yours is fine-tuned to give the simplest navigation for both users and site crawlers.
The wireframes are the ‘skeletal framework’ of your website and focuses on the functionality and priority of content to make sure this is followed when design elements are added.
We take into account how pages are labelled and worded, to make sure your website follows the best SEO practices so users can find your information but also can easily navigate around your site once on it.
This involves icon design, imagery and the layout of your website to ensure all content is clear and visually appealing – for example icons are a popular way of letting users quickly understand content and is a further way to increase quick navigation.
Information Architecture is the art and science of organising and labelling web sites, intranets, online communities and software to support usability and findabilityInformation Architecture Institute