Microsoft Dynamics CRM Marketing Comparison

Head to Head: Dynamics Marketing vs. Click Dimensions

Which do we think is more effective for marketers?

By Lisa Curry

 

In a previous post, I compared the newly released Microsoft Dynamics Marketing with Click Dimensions. Since then, Microsoft Dynamics Marketing (MDM) have released its ‘Electra’ update (see ‘Dynamics Marketing: Electra update’) but with the number of improvements it brought, I wanted to update the comparison between Click Dimensions and MDM.

 

Previously, Click Dimensions ‘won’ out of the two due to its established support, streamlined integration, user experience and email marketing capabilities. But if you’ve read about the Dynamics Marketing update you will know that this release saw some great improvements - particularly to user experience, campaigns and email marketing.

We’ve compiled a list of features and ranked Click Dimensions and Dynamics Marketing against these to give a ‘Win’, ‘Lose’ or ‘Draw’ outcome, shown below. While this infographic provides a great summary, every business has different requirements, restrictions and even preferences, so we think it’s always best to speak to an expert and start with a trial as everyone likes different things. If you do want to speak to us about marketing automation for your CRM system, please get in touch.

 

 

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