There have been a lot of comparisons between Microsoft Dynamics CRM and Salesforce over the years – however with the latest version of Dynamics CRM 2013, Microsoft’s offering has a clear advantage thanks to the phenomenal amount of research, development and effort Microsoft have put in to their world class customer relationship management product.
Comparing CRM systems is very difficult as it depends on the number of users and how they wish to use the system, so for the sake of this like-for-like comparison we’re looking at the two versions with the closest price tag:
Microsoft Dynamics CRM Professional License
£42.40/ per user per month
Salesforce Professional License
£45/ per user per month
Dynamics CRM Professional is currently the highest level of license you can get through Microsoft, giving users access to all available features. Meanwhile, Salesforce Professional license is actually the middle option, where users can upgrade to Enterprise (£85/ per user per month) or Performance (at a massive £200/ per user per month).
Microsoft Dynamics CRM 2013 Professional
|No. of 2014 releases||8||3|
|SLA (Service Level Agreements)||99.9% Uptime||None|
|Real-time Reporting||Yes||No (30-60 minute lag)|
|Cost of 1GB Extra Storage||£100/year||
Not Public: seen costs between £500 - £2,000/year
|Microsoft Dynamics CRM 2013 Professional||Salesforce Professional|
|Account & Activity Management||Yes||Yes|
|Field Service & Scheduling||Yes||No|
|Notes & Attachments||Yes||Yes|
|Standard & Ad-hoc Reports||Yes||Yes|
|Mass Quota Management||Yes||No|
|Seamless Microsoft Excel Integration||Yes||No|
|Seamless Microsoft Word Integration||Yes||No|
|Web Services Integration||Yes||No|
|Conversion to On-premise Available||Yes||No|
You can clearly see that the Salesforce Professional license does not have anywhere near the functionality of the Dynamics CRM 2013 Professional license which is also more cost effective. We've decided to break down all the costs involved to get the exact same deal:
10 Users with Full Access to Marketing, Sales & Services management system, including mobile access, offline working and 5GB company storage
|Microsoft Dynamics CRM 2013 Professional License||Salesforce Enterprise License|
per user per month
per user per month* (see end of article for calculations)
As we can see the Salesforce option is more than 10x the cost of Microsoft Dynamics 2013. Salesforce is known as one of the most expensive offerings in the CRM marketplace, and is especially known for having many hidden costs – AKA the “Salesforce Tax”. While organisations may start on the Salesforce Professional license (at the same price as Dynamics CRM Professional) most users have to upgrade to Enterprise (at double the monthly cost) to avoid the limited usability shown above. Potential Salesforce users must also be particularly wary of the extra costs involved in buying additional storage but 2GB of storage goes very quickly and many organisations are soon faced with the decision to delete/archive data or pay for extra storage.
While we can’t deny Salesforce has its benefits for the Sales team, as every CRM system does – it gives very little for Marketing and Service, and doesn’t give that full 360 degree view that is essential to a CRM system. Again, you can purchase additional marketing features for Salesforce (at around £3,000 per month) but soon the initial £45 per user per month cost increases to be a lot more, when all this is included already in Dynamics CRM Professional. Businesses are realising that implementing Dynamics CRM over Salesforce can massively reduce their overall and ongoing CRM costs and have a more feature rich system!
While we may be a little biased towards Dynamics CRM, it is not without reason: we deploy Microsoft Dynamics CRM simply because we believe it is the better choice – both in terms of value for money and complete functionality. As well as deploying what we perceive as the best CRM system, we also have a team of CRM experts here who can customise the system to fit any requirements, which means our customers are always left happy with a product that gives them a powerful business tool and return on investment.
* Salesforce calculations: £85/ per user per month for Enterprise Edition (full Sales functionality but little Marketing & Services). £45/ per user per month for Service Cloud. £300/ per user per month for Marketing Cloud (at £3k per month, divided between users). Plus, 1GB data storage and 2GB file storage at ~£17/ per user per month (bases on estimates from public information).