Website & CRM
Before beginning we carried out several UX and IA workshops along with user experience research to optimise the customer journey and to increase donations and conversions via the website.
Umbraco was the perfect CMS choice thanks to its flexibility, integration capabilities and intuitive experience, making it ideal for content managers to create engaging website content; both for the public website and the secure membership portal.
We integrated the Umbraco website with their CRM system to allow the automation of membership management, donation management and various business activities, such as Gift Aid claims and payment processing. Information amended internally through CRM is automatically updated and reflected on the website; and data created or edited on the website automatically feeds back into their CRM system via a two-way data sync.
As well as the website, The Soil Association required a scalable and robust platform that fitted with their overall infrastructure stack but catered for their membership and fundraising needs. We implemented a bespoke Microsoft Dynamics 365 system, which allows the Soil Association to easily manage membership, events, Gift Aid, fundraising and donations, while also providing the out-of-the-box features and advantages of the Microsoft Dynamics 365 platform.
When standard functionality wasn’t enough we extended and developed the system through bespoke .NET development to ensure a tailored solution, which then integrated with their website.